Aeroflot is the national airliner of Russia, and like many things in the former Soviet Republic the identity is dated. While publicly stating the desire and need to draw more business and foreign travelers into it's customer base the brand has been slow to adopt any revisions needed to appeal to the new Russian population and the modern business traveler.

My proposed redesign for the Aeroflot brand was to soften the appearance of the logo, colours, typography, and graphic supports to provide the new brand with a sense of approachability. This design will widen the appeal of the Aeroflot brand and make the company more competitive as it positions itself for the future.